麻豆传媒色情片

B.S. Communications
120
Credit Hours
75%
Max Transfer Credit
Class Type
100% online, 6 & 12-week courses
Next Start Date
Jul 1, 2024
Cost Per Credit

Execute effective messages with a bachelor's in communications degree

At the forefront of pretty much anything in life or business is communications. It holds the power to inform, inspire and influence. With Franklin's transfer-friendly online B.S. in Communications, you'll be prepared to shape, lead and deliver integrated communication plans, strategies and tactics within a fast-changing, media-centric world. Change the way business "talks" and you could literally change the world.

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A Personalized Program

Choose your electives to tailor the program to your interests.

Real-World Practitioners

Learn from veteran communication professionals.

100% Online Classes

Take classes that fit with your busy life.

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Nearly 80% of our students take online courses.

Communications Bachelor's Program Overview

Craft messages that move business forward in a mobile, multiscreen world

麻豆传媒色情片's online Communications bachelor's degree program equips you to shape, lead, and execute integrated communications plans, strategies, and tactics through a variety of mediums including print, digital, and social media.

Take online Communications courses that teach you to effectively use social and collaborative tools 

Throughout your Communications degree program coursework, you鈥檒l engage in real-world professional practices such as communications planning, audience research, and message development. You鈥檒l also learn how to reach and inspire others to action, collaborate in business-like work groups, and align business objectives within a mobile, multi-screen world.

The online Bachelor of Science in Communications degree program curriculum is broad-based, emphasizing ethical, collaborative, and creative communications; which means at the completion of your studies you鈥檒l be well prepared to deliver strategic communications programs, create targeted messaging for all types of outlets including blogs, websites, and social media, and develop comprehensive campaigns for internal and external audiences.

Customize your Communications major to meet a variety of careers & jobs

With Franklin鈥檚 Communications program, you can tailor a rich set of electives to suit your individual interests and goals. Choose from a wide variety of flexible options including marketing, writing, public relations, psychology, human resources management, and more.

Earn your online Bachelor of Science in Communications from a university built for busy adults

Earn your degree on your terms by taking classes 100% online. Accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family and life. Get started on your future today.

1 Source information provided by Economic Modeling Specialists International (EMSI).

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Courtney

B.S. Communications Graduate

"Learning online not only gave me flexibility, it also provided a sense of community along with the support and motivation I needed."

Future Start Date

Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.

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Your Best Value B.S. Communications

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98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

Source: 麻豆传媒色情片, Office of Career Development Student Satisfaction Survey (Summer 2023)

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B.S. in Communications Courses & Curriculum

120 Semester Hours
Fundamental General Education
English Composition
ENG 120 - 麻豆传媒色情片Writing (4)

In this course, students acquire the writing competencies necessary for completing analytical and argumentative papers supported by secondary research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all their courses. The course also emphasizes the elements of critical reading, effective writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of an extended, documented research paper.

Mathematics
MATH 215 - Statistical Concepts (4)

This course introduces you to statistics with applications to various areas. The course covers both descriptive and inferential statistics. Topics included are: sampling techniques, data types, experiments; measures of central tendency, measures of dispersion, graphical displays of data, basic probability concepts, binomial and normal probability distributions, sampling distributions and Central Limit Theorem; confidence intervals, hypothesis tests of a mean, or a proportion for one or two populations, and linear regression.

OR MATH 160 - 麻豆传媒色情片Algebra (4)

This course is designed to prepare students for Applied Calculus and Discrete Mathematics and to provide the mathematical background needed for the analytic reasoning used in other courses. Topics include functions and their graphs, including exponential and logarithmic functions; complex numbers; systems of equations and inequalities; matrices; basic principles of counting and probability; and other selected topics. Note, this course has proctored exam(s).

Choose either MATH 140 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite to MATH 215. Choose MATH 150 Fundamental Algebra as the prerequisite to MATH 160. Course can count as a University Elective.

Social and Behavioral Sciences

6 credits from the following types of courses:
Choose from Anthropology, Economics, Geography, History, Political Science, Psychology, and Sociology. Must select at least two different disciplines to meet requirements.

Science

6 credits from the following types of courses:
Two courses from the Science discipline. One course must have a lab component.

Arts & Humanities

6 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.

Additional General Education
PF 121 - Basic Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferrable between the two environments. The course includes strategies for time management, goal setting, reading comprehension, and advancing communication skills, including the use of electronic tools to participate in virtual environments.

OR PF 321 - Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

COMM 150 - Interpersonal Communication (4)

By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and presentation skills.

OR SPCH 100 - Speech Communication (4)

This basic public-speaking course intends to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing, and listening.

ENG 205 - Business & Professional Writing (4)

This is an advanced composition course focusing on writing for business and professional purposes. Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class. Students will be encouraged to relate course materials to their major programs and workplace experiences.

OR ENG 220 - Research Writing: Exploring Professional Identities (4)

This is an intermediate course focusing on the composition of research papers. Students in this course prepare to be active participants in professional discourse communities by examining and practicing the writing conventions associated with their own fields of study and work. By calling attention to the conventions of disciplinary writing, the course also prepares students for upper-division college writing and the special conventions of advanced academic discourse. Course activities include three extended research papers, semi-formal writing addressing interdisciplinary communication, and readings fostering critical engagement with disciplinary conversations.

Professional Core
COMM 202 - Introduction to Mass Media (3)

In this course students learn how to critically engage and make sense of the media around us and become media literate consumers who are knowledgeable and self-critical of mass media content. In addition to introducing students to the use of media, in both contemporary and historical contexts, this course will help students develop the analytical tools that they can use to examine media content, intent, context, and subtext in order to explore what and how we learn from the media, and how media shape our perceptions in regard to race/ethnicity, gender, class, sexuality, geography, and education as well as how media operate and exert their influence on individuals and society.

COMM 205 - Professional Communication (2)

In this course students will learn how to apply principles of intelligent visual design to professional communication and self-presentation. The focus will be on helping students reframe how to look outward to the professional world, and how to get professionals to view them as great employees and collaborators. How do you seek information to better understand organizations and professional opportunities? How do you present yourself to employers or prospective clients? Throughout the course students will receive professional mentoring and participate in an informational interview. Students will enhance their skills in impression management and communication through social media such as Linked In, blogs, and digital portfolios. Each assignment is tailored to fit the students? professional goals and career path. This course is intended for all academic majors.

PBRL 325 - Public Relations (4)

A course in the technique of establishing and maintaining public relations with an examination of the public relations functions of some of the large concerns. Exercises in practical application of public relations techniques are included.

COMM 211 - Theories of Communication (3)

In this course, we address what communication theory is and learn more about several specific theories applied in current communication research. Students analyze communication artifacts like songs and movies, also exploring how theories of communication and media can be useful in practice in the context of relationships and organizations.

MGMT 312 - Principles of Management (4)

This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function that are required in today's competitive environment.

OR PSYC 204 - Principles of Motivation (4)

This course is a systematic study of theories, models, and approaches to motivation. The course includes the development of motivation, as well as neurological aspects of motivation. The student will explore internal and external factors that contribute to motivation and a variety of strategies that can be used to become a successful motivator.

OR MKTG 300 - Marketing (4)

Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

Technical Credit

8 credits from the following types of courses:
Computer programming and/or computer literacy, Journalism and Media, Digital Arts or Digital Communication Arts, Graphic design, web development, video game design, video production, and/or video camera use or photography.

Major Area Required
COMM 315 - Communication Ethics (4)

This course examines the strategies involved in effective, ethical communication in professional contexts. Students examine principles of ethical organizational communication and the temporal/cultural/social forces behind those principles, as well as apply reasoning and critical thinking in individual and group assignments. Comparing values and perspectives from diverse cultures, students will respond to cases in an intercultural professional environment.

COMM 335 - Communication in Groups and Teams (4)

The course examines current theories and best practices of working collaboratively in professional contexts. Students apply these concepts to analyze their own work experience, generating strategies for how to improve their performance in work groups. Students will learn basic project management skills and work in online virtual teams to complete a final communication project.

COMM 495 - Communications Capstone (4)

This course gives students the opportunity to apply prior learning to address communications challenges facing organizations today. Leading-edge concepts in influencer marketing and integrated media strategies are introduced, and students apply their learning through case-study-based assignments to produce career-relevant work samples. Students complete their portfolios, demonstrating program learning outcomes and skills relevant to their career goals.

COMM 321 - Organizational Communication (4)

The course examines the role of communication in organizations. Students will learn the major theories of organizational communication, identifying and defining primary concepts, and applying them to discussions of real-world situations. The role of technology, corporate culture, leadership, teamwork, ethics, and diversity in communication is examined. Effective communication in global organizations and critiques of organization communication systems and structures are also presented.

OR COMM 400 - Intercultural Communication (4)

This course provides an overview of issues, processes, and theories involved with communicating with individuals from different cultures. Topics include thinking and communicating in global contexts and professional relationships in diverse environments.

SOCL 335 - Applied Research Methods (4)

Applied Research Methods introduces students to the basic research designs and data collection techniques involved in human subjects? research common to social research environments. After completion of this course, the student should know the basics of social research ethics, the steps of the research process, the strengths and weaknesses of selected types of qualitative and quantitative research strategies, issues of selecting or creating and refining instruments of measurement, how to properly select an appropriate sample of subjects, and how to interpret selected statistical measures utilized in hypothesis testing.

OR DATA 300 - Introduction to Analytics (4)

This course introduces the fundamentals of Business and Data Analytics. Students will learn business problem framing, data wrangling, descriptive and inferential statistics, data visualization, and data storytelling in analytics.

Major Electives

12 credits from the following types of courses:
Students may enroll in any course from any focus area and are not limited to just one area of focus. *Other courses may be accepted as Major Electives upon review by the Program Chair.

Optional Focus Areas include: Human Communication: This focus area prepares students for careers in general management of communication and information across various contexts. Digital Communication: This focus area compliments the foundations of communication covered in the program and emphasizes data-informed digital communications. Health Communication: This focus area complements the foundations of communication covered in the program by helping students understand the healthcare landscape, including major stakeholders and interconnected organizations in public health. Strategic Communication: This focus area complements the foundations of communication covered in the program by helping students connect management perspectives, digital marketing strategies, and promotional tactics that are applied in the strategic communication function. Public Relations (new focus area 2023): This focus area complements the foundations of communication covered in the program by enabling students to develop skills needed for a career in public relations, including audience research, writing press releases and promotional copy, and designing PR campaigns. For the PR focus, complete 12 credit hours at 300 or 400 level in PBRL (e.g.: PBRL 350 鈥 Media Research & Writing (4), PBRL 425 - Media & Crisis Communication (4), PBRL445 - Public Relations & Promotional Strategy (4), or COMM/PBRL 410 Internship (cross-listed with INTE 410).

Students with 90+ credit hours and a cumulative GPA of 3.0 may choose to take a graduate-level course. The following courses are recommended: PUAD 701 - Foundations of Government & Nonprofit Administration (4) MGMT 707 - MBA Foundations (4) MCM 707 - Marketing Communication Foundations (4) PSYC 601 - Introduction to Business Psychology (4)

PR Focus students must complete a minimum of 16 credit hours in PBRL, not including the capstone. Students can meet this requirement by selecting any 300 or 400-level PBRL courses as major electives (e.g.: PBRL 350 鈥 Media Research & Writing (4), PBRL 425 - Media & Crisis Communication (4), PBRL445 - Public Relations & Promotional Strategy (4), or COMM/PBRL 410 Internship (cross-listed with INTE 410)

University Electives

28 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.

Optional Focus Areas

12 credits from the following subjects: BSAD, COMM, COMP, ENG, HUMN, INFA, ITEC, MKTG, PBRL, PSYC, PUAD, SPM, DATA, AMGT, MGMT, ACCT, FINA

Students can customize their Human Communication focus by choosing 12 semester hours from at least two different disciplines.

OR

At least 1 of the following courses:

Digital Communication 2

MKTG 345 - Social Media Marketing (4)

In this course, students will explore and experience the techniques for integrating Social media marketing as an integral component of a robust digital marketing campaign. Through an investigation of tools which include Internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign. Also, by actively engaging in a hands-on simulation, the student will see the results of their social media marketing decisions.

DATA 310 - Data Visualization (4)

This course introduces data visualization fundamentals using the leading visualization tools in the industry and focuses on project-based learning. Students will learn how to develop dashboards and discover insight effectively based on data.

DATA 300 - Introduction to Analytics (4)

This course introduces the fundamentals of Business and Data Analytics. Students will learn business problem framing, data wrangling, descriptive and inferential statistics, data visualization, and data storytelling in analytics.

MKTG 340 - Digital Marketing (4)

Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, websites, email, and the evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.

MKTG 300 - Marketing (4)

Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

OR

At least 1 of the following courses:

Health Communication 1

HIM 150 - Medical Terminology (2)

This course will introduce the foundations of medical terminology nomenclature and use. Emphasis will be on the fundamentals of prefix, word root, and suffix linkages to build a broad medical vocabulary.

COMM 410 - Communications Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

AMGT 440 - Project and Team Management (4)

The focus of this course is on the effective management of projects and the teams responsible for project implementation. This course covers the fundamental theory and practice of project management in an organizational setting. Students learn to apply knowledge, skills, tools, and techniques necessary for effective functioning in a project environment. The course will also provide insights into the management processes related to project team development as well as the project team lifecycle and its dynamics. Accordingly, activities and assignments in this course are designed in alignment with the Project Management Institute鈥檚 PMBOK庐 Guide to help students understand the nature of successful project planning and execution, as well as project team formation and management. Completion of this course can be used as one of the qualifications needed to apply for the Project Management Professional (PMP) certification exam (35 hours of project management education/training).

PUBH 201 - Introduction to Public Health (4)

This course provides a basic introduction to public health concepts and practice by examining the philosophy, purpose, history, organization, functions, tools, activities and results of public health practice at the national, state, and community levels. The course also examines public health occupations and careers. Case studies and a variety of practice-related exercises serve as a basis for learner participation in practical public health problem-solving simulations.

PUBH 250 - Health Behavior (4)

This course will provide students with an overview of how the social and behavioral sciences contribute to primary prevention in the rapidly expanding field of health behavior. Emphasis will be placed on theory-driven approaches that are supported by empirical investigations. Students will acquire a working knowledge of foundational theories used in public health practice as well as the ability to measure key theoretical constructs.

OR

At least 1 of the following courses:

Strategic Communication 1

MGMT 425 - Organizational Change (4)

This course analyzes the forces that drive organizations to change, examines impediments to change, and surveys a range of approaches for making organizational change more effective. Students will develop an understanding of change processes and develop practical skills for becoming an organization change agent.

MGMT 440 - Organizational Culture & Performance (4)

This course focuses on the relationship between an organization's culture and its performance. The challenges and opportunities presented to both leaders and followers in adapting to and implementing organizational cultural change are addressed in this course. The impact culture has as a mediating factor between a leader's style and the effective performance of an organization is examined in this course.

At least 1 of the following courses:

Strategic Communication 2

MKTG 340 - Digital Marketing (4)

Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, websites, email, and the evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.

MKTG 435 - Digital Marketing Analytics (4)

In this course students will explore the process of analyzing the Internet Data that is obtained from Google Analytics. Marketers want to know if their websites are attracting visitors and whether or not their investment is paying off. With web analytics, you can identify website trends. You will also understand how visitors interact with your website. You can identify the navigational paths or problems that prevent visitors from completing their conversion goals. By segmenting visitors, you can also find out how profitable your search marketing campaigns are across search engines.

At least 1 of the following courses:

Strategic Communication 3

PBRL 425 - Media & Crisis Communication (4)

Today鈥檚 public relations professionals have entered a new era where preparedness to respond rapidly to various levels of crisis is essential. Building a positive reputation through the strategic management of communications with internal and external audiences during good times is a necessary foundation for withstanding negative press. Utilizing analysis techniques, public relations tactics, and hands-on projects, you will evaluate crisis situations, create and implement a strategic crisis communication plan, and learn to coach the corporate spokesperson and manage the media, while maintaining the organization鈥檚 reputation.

PBRL 445 - Public Relations & Promotional Strategy (4)

In this course students will research, develop, and implement persuasive public relations campaign strategies appropriate to corporate, governmental, and/or not-for-profit organizations. This advanced course is designed for professionals who require specialized skills in public relations and promotional communication.

COMM 410 - Communications Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

Additional Requirements

All students are required to pass 麻豆传媒色情片Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.

Academic Minors

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Microcredentials Align with Job Essentials

In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.

B.S. Communications Program Details

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Communications Career Opportunities

Community Relations Specialist

Community Relations Specialists plan, execute, and manage outreach programs to promote organizations, bring awareness to intended audiences, and create positive community connections.

Copywriter

Copywriters create a variety of content, including direct mail, emails, advertisements, press releases and articles in support of marketing, advertising and public relations campaigns.

Corporate Communications Manager

Corporate Communications Managers collaborate in planning, creating, and delivering specific messages to internal and/or external audiences.

Corporate Trainer

Corporate Trainers educate, inspire, and guide employees to achieve maximize productivity, efficiency, and ability.

Interactive Communications Manager

Interactive Communications Managers oversee the planning, implementation, budgeting, and resourcing of interactive projects, leading teams to successful project completion.

Public Relations Specialist

Public relations specialists help create and communicate information to internal stakeholders, the public and the media on relevant topics and issues.

Recruiter

Recruiters fill job openings by developing recruiting plans and employing sourcing strategies to locate, interview, test, place, and assimilate qualified employees.

Technical Communicator

Technical Communicators translate complex data into written text, including instruction manuals, reference materials, and articles for both technical and non-technical audiences.

Web Content Developer

Web Content Developers create optimized text for websites, social network groups, blogs, and other interactive media in order to reach intended audiences, support interactive campaigns, and improve search engine rankings.

Communications Employment Outlook

5%

From 2021-2031, jobs in Communications are expected to increase by 5%

All Occupations

2021
21,366,693 jobs
2031
22,481,983 jobs
Show Details >

Public Relations Specialists

2021
277,650 jobs
2031
303,218 jobs

Public Relations and Fundraising Managers

2021
92,630 jobs
2031
102,025 jobs

Advertising and Promotions Managers

2021
26,084 jobs
2031
27,343 jobs


Source information provided by Lightcast.

Communications Knowledge & Skillsets

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